This article contains the following sections:
Below is a list of general capitalization rules. If you are unsure of the capitalization for a specific term, see the Term capitalization table below.
- Don't capitalize randomly. Use lowercase unless there's a specific reason for capitalizing.
- Capitalize feature names, such as BIME Scheduler or Query Builder. See the word list below if you are unsure.
- Do not capitalize specific filters, calculations, or result manipulations (standard calculated metric, top/bottom filter, forecast result manipulation). Capitalize the first word if in reference to the menu or option name.
- Capitalize the first letter for destinations in the user interface, such as the Dashboard customization menu or Admin menu. If destinations are not in sentence capitalization in the product, follow the product's capitalization.
- Capitalize individual metric, attribute, or attribute values name when referring to them in an example. Select the Profit metric from the drop-down list for destinations in the user interface.
- Only capitalize the first word in titles and headings.
- Sources in Data sources is never capitalized.
- Capitalize a trademark term or to respect a trademark registered by another company.
- Capitalize industry-standard terms only if the rest of the industry does so. Search the American Heritage Dictionary, the Internet, and industry-specific dictionaries. Do not consult on unedited websites.
|admin||No||Common noun with thousands of instances.|
|Admin menu||Yes||UI destination.|
|auto-mode||No||Common noun with thousands of instances.|
|axis of analysis||No||Industry standard based on the term analysis axis.|
|big data store||No||In industry spelling, this is usually not capitalized.|
|BigQuery||Yes||BIME feature name.|
|BIME||Yes||Zendesk capitalizes BIME.|
|BIME Scheduler||Yes||BIME feature name.|
|Managed Storage||Yes||BIME feature name.|
|cache||No||Common noun with thousands of instances.|
|Chart configuration menu||Yes||UI destination. This applies to all menus and pages. (Visualization type menu, Calculation engine menu, Result manipulation menu, etc).|
|Columns||Yes||UI destination. This applies to all areas to place elements in the Query Builder (Rows, Metrics, etc).|
|connection||No||Common noun with thousands of instances.|
|dashboard(s)||No||Common noun with thousands of instances.|
|Dashboard Builder||Yes||BIME feature name.|
|Dashboards library||Yes||UI destination.|
|Dashboard portal||Yes||UI destination.|
|data sources||No||Common noun with thousands of instances.|
|Data source Builder||Yes||BIME feature name.|
|decompose/drillthrough; focus||No||Industry standard; common noun.|
|Déjà Vu||Yes||Feature name.|
|No||Common noun with thousands of instances.|
|elements||No||Common noun with thousands of instances.|
|Google Analytics||Yes||Google trademark name|
|Help Center||Yes||BIME/Zendesk feature name; proper noun.|
|knowledge base||No||Common noun with thousands of instances.|
|Query Blender||Yes||BIME feature.|
|Query Builder||Yes||BIME feature.|
|Queries library||Yes||UI destination|
|result manipulation||No||Common nouns with thousands of instances.|
|Row Selector||Yes||BIME feature name.|
|SQL Designer||Yes||BIME feature name.|
|standard calculated metric||No||Only capitalize the first word when in reference to the option in the Calculation engine menu. Same for all other calculated metrics.|
|top/bottom||No||Only capitalize the first word when in reference to the option in the Calculation engine menu. Same for all other calculated metrics.|
|user||No||Common noun with thousands of instances.|
|viewer||No||Common noun with thousands of instances.|
|Visualization Selector||Yes||BIME feature name.|
|widget||No||Common noun with thousands of instances.|
This topic contains a list of word usage for BIME. For more general word usage or Zendesk specific, see Usage dictionary.
viewer, named user, named viewer, dashboard viewer
viewer group, named viewer group, name user group, named user group publishing
Use viewer groups. For publishing use phrases like, "Requires sharing with named viewer groups".
connector, connection, data sources
Only use connection if referring to an already imported data source.
Limit the use of the word connector, since it's not mentioned in the product. Instead of "Select a connector type" say "Select your data source's icon."
editor, studio user, owner, admin
Use owner for the account/dashboard owner
Use admin for a user who is an admin.
Use editor for users with editing permissions that you created in the Editors menu.
Do not use studio users
axis, axes, axises
Use axis as singular (X axis, Y axis).
Use axes to represent more than one axis (Using metrics as axes).
Do not use axises.
Use as either singular or plural in meaning but always with a singular verb. In other words, always use “the data is” (or another appropriate verb) whether you mean a collection of facts (plural) or information (singular). If you want to emphasize that something is plural, rewrite to use a term such as facts or numbers.
top/bottom, top bottom, top & bottom
Use top/bottom to reference a top/bottom attribute or feature. Only use as separate words in sentences like "You can filter the top 5 and bottom 3 values."
result manipulation, Result manipulation menu
Result manipulation menu refers to the menu containing the result manipulation options. It is always capitalized.
result manipulation refers to the individual result manipulations such as forecasting, totals, and result path calculation.
Visualization type menu, visualization types, visualization selection
Visualization type menu refers to the menu contains the different chart options. It is always capitalized.
visualization types refers to the different chart types.
Do not use visualization selection . Use Visualization type menu instead.
Only use query when referencing a specific query created in the Query Builder.
Use report before the data becomes a query or as a generalization. For example, BIME can help you create compact reports to easily analyze data.
end user, end-user
Use end user as a noun and end-user as an adjective.
log in, log out
Don't use. Use sign in and sign out instead.
sign in, sign out, signed in, signed out
Two words as verb. Hyphenate as an adjective or as a noun.
Two words, lowercase
One word, lowercase.
Two words, lowercase.
set up, setup
Two words as a verb, one word as an adjective or noun.
Don't use & in text or headings to mean and unless you are specifically referring to a symbol in the user interface.
Saying all of is usually incorrect because it’s redundant. Just say all.
click on, click at
Don’t use. Just use click instead. For example, "Click Preview."
Displays is a transitive verb, meaning that the action transfers to something else. For example, a screen displays an image. Whiledisplaysrequires a direct object, appears does not. For example, an image appears on screen.
Abbreviation for exempli gratia, meaning for example. Don’t use. Use for example instead.
Abbreviation for id est, meaning “that is.” Don’t use. Use that is or in other words instead.
Lowercase. Twitter, however, is uppercase.